9/5/2023 0 Comments Digital brand activationOn the day, invite media houses to be present and launch the campaign and get much publicity as you can from traditional media to boost your campaign. Once done, announce a campaign launch date and do promotional posts towards the day. The plan should include the objectives, your target audience, campaign channels both on and offline, campaign collateral, messaging, and how you will measure the results of the campaign. Work with your marketing team to devise a plan that involves both online and offline campaigns on you intend to activate your brand. Your brand strategy provides the overall strategic direction of your brand growth and expansion, verbal and visual direction (expression), and brand application, which forms the basis of your Brand Activation plan. The question brings us back to whether your organization, both public and private sector or NGO, has a Brand Strategy or not. How do you run a successful Brand Activation Campaign? Today with the presence of social media, it is very easy to drive a Brand Activation Campaign online, backed up by traditional media. More than ever, with the increased marketing noise, brands need to think outside the box and go beyond traditional marketing channels.Ī brand activation campaign is a strategy-driven approach to bring a brand to life, most often after creating an entirely new brand or rebranding an existing one.īrand Activation aims to drive consumer action, which aims to bring brands to life through interactive brand experiences like a pop-up store or giveaways that often create long-lasting emotional connections for your target audience.
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